top of page

Unmasking the Digital Ghost: Youth Workers Take Over Gijón Streets in a Bold Anti-Addiction Campaign

  • Writer: Generaciones Saludables España
    Generaciones Saludables España
  • Aug 5, 2024
  • 2 min read

As the international Erasmus+ project "Don't Get Caught in The Cycle of Addiction!" reached its midpoint in Gijón, Spain, youth workers from 11 European countries shifted into high gear to tackle the modern epidemic of technology dependency. The day commenced with an intensive research summit where country delegations presented profound insights into various facets of digital obsession.

From mobile phone and online gaming addictions dissected by the Italian, Romanian, Portuguese, and Bulgarian groups, to the rising menace of cyberbullying analyzed by the Turkish team, participants collectively mapped out the psychological boundaries of technology overuse. To ground these theoretical frameworks, attendees underwent a professional technology addiction diagnostic test carefully designed by expert psychologists to map out their own digital vulnerabilities.


The afternoon witnessed an innovative, high-impact public intervention that transformed the crowded streets and parks of Gijón into an interactive theater. A dedicated music and dance group composed of the youth workers captivated local crowds, drawing them in with vibrant performances. However, the moment an onlooker raised a smartphone to record the scene, audience plants blew loud whistles, prompting the performers to instantly freeze in total silence.


This captivating flashmob directly challenged the public's instinct to view life through a screen rather than experiencing the raw beauty of the present moment. The team then distributed project brochures, sparking deep dialogues with local citizens regarding healthier digital habits and the life-changing opportunities offered by the Erasmus+ program.


The action-packed day concluded with a vibrant shift from digital realities to traditional roots during the cultural evening program. Moving away from contemporary screens, participants organized a high-energy "Project Runway" style fashion show to proudly exhibit their traditional national outfits. Judged by a multi-national peer jury, the event allowed participants to explain the historical and cultural significance of their traditional attire, successfully cultivating a deep sense of mutual respect and cross-border understanding among the diverse European delegations.


 
 
bottom of page